Business: Time is Your Most Valuable Asset
As CEO of your professional photography business, you are your own boss. As wonderful as that is, sometimes it can be a bit daunting.
The biggest and most crucial decision you make on a daily basis is determining the absolute best use of your valuable time...in and outside of your business.
So where do you start figuring that out?
Here is a process that can help you start prioritizing where you spend your time. Taking 20 minutes to walk through this process can save you hours and hours each month so you can increase your income AND spend more time doing what you love!
First, make a list of all the activities you do in a week (or month if that works better for you). Make sure you include everything you can think of (personal AND business) including your shoots, marketing for new clients, having prospect conversations, editing images, color correction, culling, designing albums, creating videos, communicating with clients, and following up.
Once you have your list as complete as possible, start categorizing your tasks.
Label each one of these three things:
- L - Let Go - These are activities or obligations that you can temporarily take a break from or just completely release from your schedule.
Examples include volunteer activities, committees, and group obligations. Of course, stay with things that really feed your soul, but take an honest look at what these activities mean to you and whether they are really serving you, your family, and your business.
- S - Support – What are the activities in your business that you don’t like doing or know that you are wasting your time doing? These are activities you can delegate to someone else for at least 6 months or maybe even forever.
Examples include scheduling sessions and calls with brides, billing and accounting, color correction, and designing and ordering albums. These are all things you can outsource, which frees you up to focus on getting more bookings and doing more shoots. The more time you spend at your computer, the less time you have for generating business and doing what you really love!
- M - ME – These are activities and tasks that you MUST do or love doing and are worth every minute you spend on them. (Not I CAN do this, but I MUST do this, and no one else can.)
Keep in mind that as the CEO and talent of your company, the majority of your time needs to be spent on getting more business and actually shooting. Revenue generating activities are key to your growth and, of course, taking those shots – which is why you got into this in the first place.
Now it’s time to take a good hard look at all your tasks and address each one.
L’s - Take all your L’s and make a plan to resign and remove yourself from these time leaks. Most of the time, this is a simple phone call or email graciously phasing out or letting go of your commitment.
S’s - For each item, ask yourself, “Is there someone who can take this off my plate? Who could that be?” Write out your plan to get or hire help. Next to each item, list a person or resource you will delegate to or ask for support. Beside each name, write how you will reach out to them.
M‘s – This is the fun part! This is where you explore what you really WANT to do and what you absolutely HAVE to do. Professionally, this list generally boils down to getting more clients and doing your shoots. Get these items on your calendar. (Be sure to add emails or calls you need to do to let go of your L’s and add what you need to do to ask for support for your S’s).
Successful professional photographers know that valuing your time is critical for creating a thriving business and a satisfying, rewarding lifestyle. Getting clear about the things you need to let go of, the support you need for tasks that squander your time, and the activities that are yours and yours alone to carry out can be a game changer for your business and your life. Carve out 20 minutes for yourself to make this distinction, and get back the priceless time that you so richly deserve!
Design: Backgrounds Matter!
You want your image to be the focal point of any presentation, whether it’s an album, wall art, or a simple frame. What’s behind your image deserves some serious thought, because it can change the impact of your image! Consider the four presentations below.
The one with a plain white background evokes an entirely different feeling than the presentation with the solid black background. The one that picks up a color from the image and uses that as the background feels totally different from the one with the textures and layers.
Key Point: Be sure to choose the background for your images to set the tone that you want. Don’t just use the default background without thinking about how it affects the presentation - set it with intention!
Resources: Throw Your Designs Over the Fence!
We can help you with all aspects of creating your wedding albums. START TO FINISH! Or, we can do just the design for you.
How does it work?
- send us your images you have already shot - Yes, that's it!
Broken Fence Studios:
- Design a stunning, unique album for each of your clients
- Work with the printer of your choice on all details of production
- Deliver an incredible, one-of-a-kind album to your brides
And believe it or not, you can start for as little as $4 a page! Woohoo.
So, click here to check out a variety of samples of designs based on work we've created for other clients.
NO TEMPLATES, just great care and custom design!