Monthly Newsletter: May, 2017

Testimonial
Business
Design

Testimonial: Thanks for Understanding
My Business Needs!

We’ve been getting more and more clients who are upgrading their sample albums to get higher-end clients and sale more robust packages.

One such client is Katrina Brown from Katrina Marie Photography in Cincinnati. We had a blast working with her on a stunning cultural wedding sample album and she had this to say about working with Broken Fence Studios:
“I really appreciate the time and effort spent working on my project. Paige and Tracey did a fabulous job understanding my business needs and the idea, and correctly captured the essence of what I wanted to do. Thank you so much for all your hard work. It was such a pleasure to work with you both”.


Business: Choosing the Right Designer

More Time AND Great Designs!

At some point, there comes a time where you’ve got to get help with the detailed tasks that are stealing your time. You know, those things that hang around in your head; keeping you from growing your photography business and spending most of your time in your brilliance and passion of photography. Of course, one of the most time consuming of those tasks is creating beautiful albums your bride and groom will cherish for a lifetime.

Whether you find you can no longer design and produce your albums yourself because of the time drain or you have no interest in creating them yourself, finding a designer that is a perfect fit can be a challenge.

Here are 5 of the most important aspects to consider when searching for an album designer that can create an album that reflects you, your images and the values of your business.

1 – Gotta Get YOU – One of the biggest reasons photographers wait so long to engage the help of a designer is the fear of getting designs that don’t reflect your own high standards. Your first step is to find a designer that demonstrates a variety of styles that compliment your vision of the perfect album and can be an intimate partner with you in its creation. Make sure that your prospective designer is interested in getting to know you, willing to take the time to get clear about your specific tastes and the feel you want to create for your brides. This can save you a great deal of time and energy and headaches!

2 – Client Care is Crucial – Even if you find a designer who gets you, your style and your business values, all of that can be for naught if you can never reach them, proofs are delayed and communications constantly seem confused. Note: People always show you who they are from the very beginning...trust that! One of the best ways to see how designers will respond is to pay close attention starting with your first interaction. Are they responding to emails promptly during the vetting process? Are they answering your questions clearly with no wishy-washy responses? If you have asked for samples, have they gotten them to you promptly? Do they return your phone calls promptly? Get clear about their policies of response time and turn around, and observe from the beginning whether they do what they say, when they said they would do it, how they said they would do it...from the very first interaction!

3 – Customization is King – In this world of automation and templates, it’s easy to end up with run-of-the-mill designs that don’t reflect your unique vision or represent the brilliance of your hard earned work. Be sure to get clear on what the design options are, the pricing of each design option, and how many reviews and changes are allowed. Also get clear on their guarantee of satisfaction. This can be valuable information regarding the integrity of the designer. (For example, BFS offers unlimited changes and a 100% Satisfaction Guarantee that you are thrilled with your album.)

4 – Pick a Pioneer – While you are staying abreast of the latest trends in wedding and portrait photography, make sure your designer is doing the same in the album world. Ask what their favorite up-and-coming products are, do they explore the trends and how, and make sure their portfolio reflects that innovation and active interest for the industry. (One of our favorite new offerings is the Go Book from Graphi Studio – our clients love the unique display option and the high quality without a luxury price.)

5 – Expect Experience – It’s important to find out how long your designer has been designing and if they have been specifically working with wedding and portrait photographers. Do they have testimonials from former clients? Do they have a solid portfolio with a variety of samples and design options? An experienced designer is more likely to tap into what you are looking for more easily and much faster, shaving hours and hours off your time through the process, giving you back that time to shoot and build your business. (BFS has been working with wedding and portrait photographers for over 10 years.)

When choosing a designer, whether it’s your first one or you’re replacing one, make sure to consider these aspects during your search process.

At Broken Fence Studio, we meet all of these challenges...and then some!


Design: One Size Does Not Fit All

Without variety, the world would be a dull, dull place. The flip side of that coin is “there’s no accounting for taste!” Either way you look at it, you and your clients may have significantly different ideas about what makes an album beautiful. You want to be sure to have a variety of designs to show your clients so they can find the one that touches their emotions and has them screaming, “Yes, I LOVE that one!”

We have clients who believe that the perfect album has equal parts white space and image space, and even a slim border frame on a single page is considered clutter. We have other clients who want every pixel of every album slathered in swirly ornaments and fancy frames. Some clients want splashes of color, while others insist on black and white; some want text on every page, and others want the images to speak for themselves.

Note the three drastically different spreads presented here; though you may not agree with every client on matters of artistic taste, the goal is always the same: offer them products that will bring them utter joy and keep them coming back to you for more.

Want more?

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